Vice President - Sales & Licensing
Colin McLaughlin most recently served as Director of Retail Sales for DreamWorks Animation, where he was directly responsible for execution of cross-category merchandising and marketing programs with domestic and international retailers, including Toys R US, Spencer's Gifts, Spirit Halloween, Barnes & Noble, CVS and Party City. McLaughlin's efforts resulted in driving 200%+ year-over-year business at his key accounts via Direct-to-Retail partnerships, Preferred Supplier relationships, and Licensee-driven programs. Based out of New York, McLaughlin also served as a liaison for the Studio's east-coast based Consumer Products partners.
Prior to DreamWorks, McLaughlin was the Director of Licensing for Classic Media, responsible for the company's North American Licensing and Global responsibility for video and mobile gaming. McLaughlin managed and secured business relationships in all licensed categories across 200+ licensees, driving double-digit year-over-year revenue growth for 6 straight years. Within the walls of Classic Media, McLaughlin worked hand-in-hand with Business & Legal Affairs, Finance, Home Entertainment, and Marketing teams.
Before joining Classic Media, McLaughlin was a key member of the Steve & Barry's licensing team that managed $75M+ retail business for License Magazine’s 2006 Retailer of the Year. McLaughlin was the point-of-contact for 40+ licensed entertainment and consumer products brands, over 350 collegiate licensing partners, and select celebrity lifestyle lines, including the direct-to-retail collaboration with PGA Tour Golfer, Bubba Watson.
McLaughlin is a a graduate of Cornell University, Magna Cum Laude.