Managing Director - Europe
Gemma Witts has worked most recently for CPLG, as UK Retail and Marketing Director. Within this role, Gemma built strong, strategic relationships with all major UK retailers. Overseeing a diverse portfolio of entertainment, sports and lifestyle brands. These included Despicable Me and Minions (Universal Studios), Care Bears (American Greetings), Sesame Street and England Rugby (RFU). Gemma quickly built a solid team to deliver against a clear strategy where retail became a focus within the organisation, driving opportunities from the top down, which helped to deliver multimillion pound campaigns at retail.
Prior to CPLG, Gemma worked in Strategic Marketing for Hasbro. Aligning the European teams to deliver collective, impactful campaigns for Hasbro’s biggest brands, including My Little Pony, Transformers and Littlest Pet Shop.
Prior to Hasbro, Gemma worked as Commercial Manager for Argos at the Walt Disney Company. Building a strong and effective partnership with the retailer, creating and executing impactful programmes that delivered true value to Argos. These included a campaign with Toy Story which generated over £50m in retail sales, and an exclusive Disney Fairies campaign, delivering over 40% market share in the brand.