At Retail Monster, our executive team has successfully led some of the world's most elite brands, hailing from the likes of Disney, VIACOM, DreamWorks, and even Walmart. We have licensed products and spearheaded programs for Infants to Grandparents, and everyone in between, across the Globe.
We are a One-Stop-Shop agent offering everything needed in a vertical licensing model, at a margin that is more advantageous than going direct. Our model includes triggers to ensure that as your brand grows, then so do the resources dedicated to your company. It's easy to maximize the revenue on a hot property, but it takes resources to transition your brand from a promotional in-and-out business to a 365 everyday brand.
Our primary focus in the marketing of any brand is long-term sustainability and growth over three, five and even ten years. While a major promotional launch excites us, a brand must be placed on a trajectory that is immediately refreshed and maintained for a full year for Retail Monster to consider the launch successful.
Gone are the days of just placing a product or brand in a flyer and hoping the merchandise sells. From online shops to viral campaigns and in-store signage to in-store experiences, Retail Monster provides the action tools to ensure goods have the best chance to sell through.
With a professional long-term plan, a brand's biggest year in sales will not be the first year. Our experience is rooted in franchise growth, ongoing refreshes to maintain brand identity, and maintenance of relevant and profitable licensed products.
Digital and social media campaigns are increasingly the go-to methods for launching a brand or product. Our experience with these innovative approaches provides significant cost savings compared to traditional retail marketing, and using digital/social media also increases the likelihood that a product will go viral.
For those suppliers, manufacturers and retailers without in-house creative departments, Retail Monster offers the following creative services:
-Character Art Illustration
-Style Guide Building
-Retail Marketing Mock-ups
Our creative services expertise will give brand relevant products the style needed to ensure long-term success at retail. We offer trend boarding, identifying fashion trends 18-24 months pre-launch around the globe.
Character Art Illustration
Retail Monster has access to amazing character artists from across the industry. These artists are involved with some of the world's top entertainment brands.
Style Guide Building
Retail Monster has expertise in style guides, one of the most influential means of product differentiation. We deliver brand longevity through creative refresh.
Retail Marketing Mock-ups
If you build it, they will order. We paint the picture of what a solution looks like to inspire and motivate retailers to your brand.
Some of the best items we have sold were off creative flats. Pictures of what the item could be vs. the costly spend of bringing the mock-up to life. In some cases, these mock-ups offer the quickest way to get in front of a buyer when time is not on your side.
Retail Monster is an immersive brand extension organization, with elite experience in the building of content, content proposals, and working with intellectual property owners to bring their properties to life.
Retail Monster LLC has best-in-class international expertise to help brands establish abroad as well as they would in their home country. With a new team in London, and our existing staff in Los Angeles, New York, and Bentonville, Retail Monster has the relationships to license directly as well as oversee some of our fantastic peers in all other countries.
Our sales team focuses on getting products placed at key retailers in the most efficient way. This process starts up to 24 months out and our industry-leading team guides product from inception to shelf. We have proven expertise in retail sales. We sell for studios, vertical suppliers, or franchisers, as well as offer retail solution sales and direct-to-retail sales.
KEY ACCOUNT MANAGEMENT
We are well-versed in retailer expectations. We focus on delivering exceptional service to the retailers who represent 80% of the "Family" business in the U.S. and abroad. We understand each retailer's desire for both unique products and suppliers to differentiate themselves from its competition.
Retail Monster’s leadership is responsible for some of the most lucrative direct-to-retail (DTR) deals in history. From kid's consumables at Walmart, Carrefour and Tesco, to fashion DTR's at Uniqlo, H&M, and Hot Topic, we have done it all. That said, we also know that such deals are not always the best option for retailers. We guide our partners through the benefits and pitfalls of DTR.