Licensing Director - Europe
Liesa has spent the last 4 years managing retail marketing across Europe and the UK for Universal Brand Development. Beginning with the strategic planning, management and delivery of the European retail programs for Minions and Jurassic World in 2015, to leading retailers. Working with partners, retailers and agents to successfully execute market leading campaigns and collecting awards for best retail programs in the UK, France and GSA. Most recently the focus for Liesa was UK specific campaign management on Despicable Me 3, Trolls and Jurassic World Fallen Kingdom, as well as development and delivery of ongoing classic programs at retail.
Prior to Universal, Liesa spent 8 years at Marvel and Disney, where she built up strong, diverse and strategic licensing and marketing experience with globally recognisable brands. Having held European roles in both softlines and hardlines, this enabled Liesa to liaise and category manage multiple product areas with leading suppliers for multi billion dollar movies, including Frozen, Avengers, Cinderella and Guardians of the Galaxy. In addition she worked within franchise management for Disney Princess, Marvel and Star Wars across EMEA, developing and executing strategic plans to support the brands BTB and BTC.
Prior to moving to London, Liesa's career began in Belfast. Following a short period with a local charity after university, she went on to work for a leading home textile company, Ulster Weavers, initially as a Marketing Executive, and finally as Marketing Manager. During her time there, she built their licensed portfolio with renowned classic and lifestyle licensing partners globally.