Our primary focus in the marketing of any brand is long-term sustainability and growth over three, five and even ten years. While a major promotional launch excites us, a brand must be placed on a trajectory that is immediately refreshed and maintained for a full year for Retail Monster to consider the launch successful.
Gone are the days of just placing a product or brand in a flyer and hoping the merchandise sells. From online shops to viral campaigns and in-store signage to in-store experiences, Retail Monster provides the action tools to ensure goods have the best chance to sell through.
With a professional long-term plan, a brand's biggest year in sales will not be the first year. Our experience is rooted in franchise growth, ongoing refreshes to maintain brand identity, and maintenance of relevant and profitable licensed products.
Digital and social media campaigns are increasingly the go-to methods for launching a brand or product. Our experience with these innovative approaches provides significant cost savings compared to traditional retail marketing, and using digital/social media also increases the likelihood that a product will go viral.