Sales in the Licensing Industry "makes the difference" between a successful and an unsuccessful program. Minimum Guarantees, great licensees, strong product development, etc. are just noise if the product does not make it to shelf.
Successful DTR's, Front-of-store feature shops, preferred supplier deals, and similar major retail programs only become possible with an A+ Sales organization. Through the years, Retail Monster personnel have been professionally involved with the most successful retail branded programs across the globe.