Retail Monster LLC was established in 2016 and quickly became the most disruptive licensing agent in the United States. Grounded with a retail-first strategy, Retail Monster separated from the competition through A+ retail strategy and relationships. With offices starting in LA, NY, and Bentonville, the decision was quickly made to open Retail Monster Limited operating out of London, England. In 2019, Retail Monster partnered with GenGirl Media to launch its first co-developed IP which became Nickelodeon's Parent's Choice Award winner in 2019. In 2020, LIMA International nominated Retail Monster for the first ever Global Best Agent Award.
Mr. Darren Lee Phillipson is a seasoned toy industry executive, having worked in the field of Consumer Products, Licensing and Entertainment for over 25 years. He has held leadership positions at several of the world’s top toy and licensing companies.
Most recently he served as Vice President of Global Product Design and Content Development for Alpha Group, a multi-billion dollar Toy and Entertainment company headquartered in Guangzhou, China. In his role, he led the Global Design team in developing toys and content for all licensed and intellectual properties and acted as Executive Producer on Rev & Roll and Emmy nominated Super Wings.
Prior to joining Alpha Group, Mr. Phillipson was Toy Architect and Head of Hardline Global Product development for DreamWorks Animation where he was a key stakeholder in the content creation for all DreamWorks movie and TV based projects. He led the product development team, providing strategic and creative guidance on 20+ Franchises including Trolls, DinoTrux, How to Train Your Dragon, Voltron& Kung Fu Panda.
Prior to DreamWorks Mr.Phillipson worked as Director of Global Product Development for Disney Consumer Products and Lucasfilm Licensing. This included leading development for Powerhouse Disney properties such as Star Wars, Cars, Toy Story, Princess, Mickey & Minnie Mouse and Doc McStuffins.
Mr. Phillipson started his career at Fisher Price where he served as Vice President of Product Design for all licensed preschool properties including Sesame Street, Blues Clues & Dora The Explorer. He launched a number of top-selling toys including line extensions of the popular Elmo character from Sesame Street.
Mr. Phillipson currently owns design_lead_play_ a full-service consultancy and design agency offering B2B support to the consumer products and entertainment/licensing industry. design_lead_play_ specializes in providing product and content development in a unique combination to help articulate the CP friendly and toyetic nature of Intellectual Properties.
Mr. Phillipson has a Passion for Play and is the recipient of over 100 awards from renowned toy industry organizations including 20 TOTY nominated toys with 3 category winners. For the last 3 years in a row, Mr. Phillipson was a Mojo Nation 100 Finalist – representing the 100 most influential figures working in toy and game design today.
Brand Partnerships Advisor
Successful sales leader that has experience in all forms of media, adtech and martech. During Adam’s 20-year career he has been fortunate to represent some very prominent brands. Starting first with the NCAA, followed by three years as head of East Coast TV ad sales for SEC football and basketball, six years at Viacom selling MTV, VH1, CMT, Nickelodeon and TV Land, two years bringing to market a powerful video content syndication platform, 5min Media, that was acquired by Aol, where Adam led video sales for Central Region, he also had a short stint creating “in-air” media partnerships for brands with Gogo Inflight Internet. More recently, he helped lay the foundation for influencer partnerships at Studio71 across all major social media platforms.
Pete has an exceptional track record having worked at blue chip companies (Unilever, Bell, Disney) in sales, marketing, retail marketing and brand licensing. As Managing Director of Disney Consumer Products Canada for over 12 years, he was responsible for over $1 Billion in annual retail sales, and oversaw the integration of Pixar, Marvel and Star Wars into the Disney Canada licensing business.
He was on the Canadian Board of Advisors of the Licensing International Merchandisers Association (LIMA), and was the keynote speaker at the inaugural Canadian meeting.
Pete is also the Vice-Chair on the Board of Directors for Make-A-Wish Canada, an affiliate of Make-A-Wish International, the largest wish granting organization in the world, whose mission is to create life-changing wishes for children with critical illnesses. He is also the Chair of Make-A-Wish Canada’s Branding & Fundraising Committee.
Big Picture Licensing
Dan is a Media and Brand Licensing executive with circa 20 years’ experience working for a wide range of media owners from BBC Worldwide, IPC Publishing, Trinity Mirror (Reach), The Walt Disney Company, LazyTownEntertainment (Turner) and Viacom International Media Networks. Since 2010, Dan worked for Viacom Nickelodeon Consumer Products (VNCP), based in London. He left the company in Oct. 2018 as Vice-President, International Licensing & Business Development. Dan has worked across International markets in the brand licensing industry for the last 14 years and has extensive experience of establishing brand licensing businesses in developing territories and building solid foundations for sustainable revenue growth.
He has managed vertical Licensing businesses with a client direct model as well as Licensing Agent model across many territories including India, Central & Eastern Europe, Russia/CIS, MENA, Africa, Israel, Turkey + EMEA as well as both International and Global markets.
Dan has worked across all brand licensing product categories, including Publishing, Apparel/Footwear, Toys/Games, FMCG, Promotions, QSR, Electronics, Stationary/BTS, Homeware, Digital, plus many high-value non-traditional categories such as Finance, Live Events and Retailers.
Retail Monster's alliance with Doobry offers clients best-in-class brand and franchise development.
It all starts with a great idea. A tiny little spark of a thing that you think maybe -- probably -- hopefully -- other people might find cool, too.
We're here to help with what comes next.
Brand identity. Franchise development. Marketing strategies. Fresh ideas, insights, or even just an extra pair of hands. We love this stuff. And we've been behind some of the biggest brands in the world, from entertainment and retail to travel, publishing, and government.
Now we want to help you.
You've followed your passion. You've created the spark. Let us help you build and fan the fire. Find your voice -- be bold -- cut through the clutter. It's time to do things differently.
Retail Monster's alliance with Screenland literary associates offers clients best-in-class publishing expertise from one of the industry's elite executives.
Screenland Literary Associates is a full service agency helping authors find publishing outlets for their work, and assisting media companies and IP property owners develop and execute their publishing strategies and goals.
Paula Allen, the founder and principle agent of Screenland, is a publishing executive with over two decades of experience in developing and managing publishing business units, and representing authors. Her specialties are literary representation, contract negotiation, business planning, strategy and management of IP’s.
Retail Monster is strategically aligned near the ultimate decision makers, the retailers. Our offices will reside where the retailer decisions are made.
Retail Monster LLC. is a company that develops and delivers family brands to retail shelf for Intellectual Property Holders, Retailers, and Product Suppliers alike, through our best-in-class retail relationships, and extensive expertise and capabilities within Licensing, Creative, Marketing, and Sales.