International deal negotiated by Retail Monster and Haven Global.Playmates Toys has secured the worldwide master toy rights for sibling YouTube stars, Vlad & Niki.The international agreement was negotiated by Retail Monster and Haven Global.
Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.
Retail Monster has climbed aboard a growing consumer products programme for the popular video gaming franchise, Borderlands is it prepares to bolster its partner line-up ahead of the release of Borderlands 3 later this year. Retail Monster will act as licensing agent alongside Gearbox Software and 2K to support the retail and consumer products strategy for the venerated franchise with a multi-category programme that will span toys and collectables, apparel, home goods and more.
Leading U.S. toymaker JAKKS Pacific, announced it has entered into a multi-year, global toy licensing deal with Electronic Arts Inc. (NASDAQ:EA) to create an exclusive toy line based on the popular, free-to-play battle royale game, Apex Legends™. JAKKS has secured the worldwide rights to manufacture, market, and distribute action figures and accessories, plush, role-play, toy weapons and blasters, with a first wave of collectibles launching at retail this October. The deal was brokered by licensing agent, Retail Monster.
Mobile game Subway Surfers is riding a wave into an exclusive North American retail program with Walmart. The Copenhagen-based game developer SYBO is growing the game’s presence in the US, with toys, apparel, accessories and home tech, which will be available in the retailer this summer.
Retail Monster has penned a deal with Haven Global to become the exclusive U.S. licensing agent for YouTubers Vlad and Niki. Vlad and Niki is one of the biggest and fastest growing YouTube Channels in the world. Their English channel boasts 19.5 billion views and 39.8 million subscribers, with more than 140 million monthly views in the U.S. across all channels.