“Tiny Tina’s Wonderlands,” the recently revealed fantasy game from Gearbox Entertainment and 2K set to launch in 2022, has announced its consumer products support program. “Tiny Tina’s Wonderlands” has onboarded a host of debut licensing partners across toys, collectibles, apparel, accessories, home goods, publishing and subscription boxes. The group is also exploring complementary categories and new partners to be announced soon. “We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” says Sean Haran, chief business officer, Gearbox Entertainment. “Expanding Gearbox’s IP outside of video games has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.” Debut partners include: Mighty Jaxx: Global stylized collectibles; Bioworld Merchandising: Apparel and home accessories; Dark Horse Comics; Funko: Pop! vinyl; and LootCrate: Dedicated “Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates. “’Tiny Tina’s Wonderlands’ is an exciting new world to play within, mixing high fantasy adventure with co-op, looting and a sense of humor that will be familiar to fans of Borderlands,” says Erica Hollinshead Stead, licensing director, Gearbox Entertainment. “Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create.”
Let playtime begin!YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.
The fabulous adventures of internet sensations Vlad & Niki land in the toy aisle as ZURU launches a complete unboxing experience with Vlad & Niki Superhero Surprise. Among one of the largest YouTube channels in the world, Vlad & Niki is ranked the #1 Boys Show and #2 Family Show with over 56 billion views and more than 90 million subscribers across 12 languages via their 15 channels.
“Tiny Tina’s Wonderlands,” the recently revealed fantasy game from Gearbox Entertainment and 2K set to launch in 2022, has announced its consumer products support program. “Tiny Tina’s Wonderlands” has onboarded a host of debut licensing partners across toys, collectibles, apparel, accessories, home goods, publishing and subscription boxes. The group is also exploring complementary categories and new partners to be announced soon. “We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” says Sean Haran, chief business officer, Gearbox Entertainment. “Expanding Gearbox’s IP outside of video games has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.” Debut partners include: Mighty Jaxx: Global stylized collectibles; Bioworld Merchandising: Apparel and home accessories; Dark Horse Comics; Funko: Pop! vinyl; and LootCrate: Dedicated “Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates. “’Tiny Tina’s Wonderlands’ is an exciting new world to play within, mixing high fantasy adventure with co-op, looting and a sense of humor that will be familiar to fans of Borderlands,” says Erica Hollinshead Stead, licensing director, Gearbox Entertainment. “Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create.”
CP growth for YouTube brands and older nostalgic IPs getting new content made some of the biggest headlines in kids entertainment news this year, and also attracted the most eyeballs. As 2020 draws to a close, we’re taking a look back at our top-10 Kidscreen Daily stories for the year. Coming in first by quite a margin was the news that mobile game Subway Surfers (pictured) would roll out an exclusive North American consumer products program at Walmart. With more than 2.7 billion downloads, the popular endless runner game grew its US retail presence with toys, apparel, accessories and home tech.
The agency – which has offices in the US and in London – aims to provide ‘one stop service management’.
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