The strategic partnership tasks the studio with growing the Fuggler brand online, on-screen and in-game, across various digital platforms.

January 30, 2024

Libertas Brands, who hold the exclusive rights globally for the Fugglers, the beloved toy brand known for its quirky and mischievous characters, have announced a 5-year content deal with Blue Zoo, the renowned IP producer and digital studio. This strategic partnership marks an exciting chapter for the Fuggler brand as it expands its presence into the world of entertainment.

Libertas Brands joins forces with Blue Zoo to bring the enchanting and humorous world of Fuggler to life through captivating digital content. This collaboration aims to engage audiences of all ages, capturing the essence of Fugglers’ distinctive charm and personality in a dynamic and entertaining format.

This strategic partnership tasks Blue Zoo with growing the Fuggler brand online, on-screen and in-game, across the various digital platforms. In building a social and immersive content environment, Blue Zoo aims to build long-term value in the characters, moving them from a collectable plush toy range to an international multi-format sensation.

We are delighted to partner with Blue Zoo for this exciting partnership. Fuggler has captured the hearts of fans worldwide, selling over 8m pieces of plush in the last 3 years, and is on track to surpass this number in just 2024 alone. This strategic collaboration with Blue Zoo will allow us to extend the Fuggler experience beyond the realm of toys. We believe this jointly funded partnership will create immersive and entertaining content that resonates with our existing fans, while also introducing the crazy world of the Fugglers to new fans worldwide.

Mark Kingston, CEO and Co-Founder at Libertas Brands

Blue Zoo, known for its creative excellence and innovative approach to animation, is equally enthusiastic about the collaboration.

Investing in Fugglers is a unique and thrilling opportunity. The whimsical and eccentric nature of Fugglers characters provides endless possibilities for storytelling and comedy. We look forward to bringing these charming creatures to life in a way that will captivate audiences and leave a lasting impression, it is going to be fun making something just a little bit naughty.

Oli Hyatt, Director at Blue Zoo

As part of the agreement, Blue Zoo will produce and digitally exploit multiple strands of content across relevant digital platforms, including a compelling line-up of 90 x 3 minute series of themed comedy shorts, and a series of parodies, songs, ‘Fuggnatomies’ and live-action which will premiere on the Fugglers YouTube channel from the 16th February. Fans will be delighted by a new stream of Fuggler humour across social media platforms, including Instagram, TikTok and Facebook and treated to brand new Fuggler items in the Roblox marketplace with games and much more to follow, all centred around the quirky and lovable Fuggler characters.

The content will potentially include a feature-length, and series-length production. Libertas Brands and Blue Zoo are actively seeking broadcast partners for this. The collaboration aims to leverage the strengths of Libertas Brands and Blue Zoo to create a seamless and enjoyable extension of the Fuggler universe.

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