EASTON, Pa., Sept. 26, 2023 /PRNewswire/ -- Crayola, the brand that unites imagination and self-expression through color, and fashion retail giant Kohl's are teaming up this holiday for the first-time to launch a merchandise collection, Crayola x Kohl's, available exclusively at Kohl's and on Kohls.com beginning Monday, October 2nd.The limited-edition line, aimed at engaging consumers through color and creativity, features merchandise across several categories including fashion apparel, accessories, gifts, impulse buys, home décor and more. Stand-out products include joyful jammies for the whole family, a vibrant Jetson scooter, cheerful tabletop décor, and so much more. In addition, the merry home collection will feature extensions of the Crayola Colors of Kindness line, designed to amplify the conversation during this season of color with words of kindness and positive self-talk through scented candles, home décor and fun accessories.
Afro Unicorn, has announced a new partnership with licensing agency, Retail Monster, to represent the Afro Unicorn lifestyle brand around the globe.
Retail Monster to Rep Afro Unicorn
Toronto-based 9 Story Brands, the licensing division of 9 Story Media Group, has partnered with New York-based Retail Monster to expand four of its brands in the US—Colorforms, Ladybird Lu, Xavier Riddle and the Secret Museum, and Karma’s World.
Retail Monster’s innovative licensing approach proved prescient in 2020. Client partners captured significant growth across omni-retail. Brand Licensing: Retail Monster’s globally recognized IP partners each debuted meaningful e-commerce & brick-and-mortar experiences, including a Walmart exclusive program that was the most-read Kidscreen story of 2020 that featured in-game marketing and digital unlockables; & promotional programs with Vlad & Niki that drove 200+ million views. RSM: Retail Monster delivered best-in-class programs for Crayola and Hasbro at Walmart, Target, CVS, Meijer, & more.
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
CP growth for YouTube brands and older nostalgic IPs getting new content made some of the biggest headlines in kids entertainment news this year, and also attracted the most eyeballs. As 2020 draws to a close, we’re taking a look back at our top-10 Kidscreen Daily stories for the year. Coming in first by quite a margin was the news that mobile game Subway Surfers (pictured) would roll out an exclusive North American consumer products program at Walmart. With more than 2.7 billion downloads, the popular endless runner game grew its US retail presence with toys, apparel, accessories and home tech.
The agency – which has offices in the US and in London – aims to provide ‘one stop service management’.
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