Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
CP growth for YouTube brands and older nostalgic IPs getting new content made some of the biggest headlines in kids entertainment news this year, and also attracted the most eyeballs. As 2020 draws to a close, we’re taking a look back at our top-10 Kidscreen Daily stories for the year. Coming in first by quite a margin was the news that mobile game Subway Surfers (pictured) would roll out an exclusive North American consumer products program at Walmart. With more than 2.7 billion downloads, the popular endless runner game grew its US retail presence with toys, apparel, accessories and home tech.
The agency – which has offices in the US and in London – aims to provide ‘one stop service management’.
International deal negotiated by Retail Monster and Haven Global.Playmates Toys has secured the worldwide master toy rights for sibling YouTube stars, Vlad & Niki.The international agreement was negotiated by Retail Monster and Haven Global.
Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.
Retail Monster has climbed aboard a growing consumer products programme for the popular video gaming franchise, Borderlands is it prepares to bolster its partner line-up ahead of the release of Borderlands 3 later this year. Retail Monster will act as licensing agent alongside Gearbox Software and 2K to support the retail and consumer products strategy for the venerated franchise with a multi-category programme that will span toys and collectables, apparel, home goods and more.
Retail Monster has appointed Tycoon Enterprises as the licensing agency for “Apex Legends” in Latin America. Tycoon Enterprises will look to build “Apex Legends” consumer products programs and brand extensions across the region. The company joins Retail Monster, who represents the video game title globally on behalf of Electronic Arts.
Retail Monster has penned a deal with Haven Global to become the exclusive U.S. licensing agent for YouTubers Vlad and Niki. Vlad and Niki is one of the biggest and fastest growing YouTube Channels in the world. Their English channel boasts 19.5 billion views and 39.8 million subscribers, with more than 140 million monthly views in the U.S. across all channels.
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