Delivering Family Brands to Retail

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Brand Extension & Licensing Company

Retail Monster LLC. is a global brand extension and licensing company that develops and delivers family brands to retail shelf for Intellectual Property Holders, Retailers, and Product Suppliers alike, through our best-in-class retail relationships, and extensive expertise and capabilities within Licensing, Creative, Marketing, and Sales.

Best-in-class experience launching some of the world's most notable brands

150+ years of elite brand experience with world class brands representing over $45B in sales.

Competitive Advantage

With experience leading some of the largest Consumer Product organizations (Disney, Nickelodeon, DreamWorks, etc.), RetailMonster's team have experience above and beyond what the competition can offer.

Retail Sales & Marketing
Content Advisory
Creative Oversight
International Agent Oversight

There’s more to come. None of this would have been possible without the support of the team. The partnerships that we have with our agencies [including] Merchantwise and Retail Monster, and at the end of the day, the licensee – I know that without them we wouldn’t be able to be where we are right now. We have worked together to create is a truly evergreen franchise. I think it’s extremely important to be thankful to my team, the studio, the licensees and our agents, because thanks to all of them, we have what we call today, Minecraft Consumer products.”

Federico San Martin - Director of Minecraft Consumer Products


Retail Monster is an excellent partner that care about our needs of a brand owner. They understand the market and have outstanding relationships with both retailers and licensees. Throughout the past years we build a sustainable licensing program. Communication is great, we love their entire team, they are great to work with, responsive and they are true industry experts.

Marco Huesges - Founder & CEO
the emoji company

Working with Mike, Kelli and the team at Retail Monster has been an absolute pleasure. Their approach of starting with the retailer, creating the demand and then securing the very best licensees has turned the licensing industry on its head, and only further reinforced the need to understand the new licensing paradigm - without the retailer supporting your brand you cannot sell anything!. Retail Monster is an excellent agency and I would highly recommend them.

Simon Phillips - Senior In-House Advisor
Moonbug Entertainment

"I have worked with Michael now for a few years, and I can say without hesitation that he has aged like a fine wine. Our weekly calls are a highlight as he always has his camera on! Oh and he is super smart too, so your business will also improve. it's a win win!"

Eric Morse SVP Content Partnerships, GM Global Licensing

"Retail Monster has been an incredible brand ambassador for the Hasbro family of brands, and their best-in-class relationships across retail have helped us educate buyers and drive meaningful sales for our licensees!"

Jess Richardson

"Retail Monster's passion for the brands they represent is palpable, and their team's nuanced understanding of licensing, retail, and video games has allowed us to optimize opportunities across the Borderlands franchise."

Sean Haran, Chief Business Officer
Gearbox Software

"Retail Monster has been instrumental in our growth of the Paddington brand in the US. They are so much more than a licensing agency. The team takes the lead on developing the retail strategy and their relationships both at retail and within the brands themselves are integral to that process."

Christine Buckley, VP, Global Brand Mgmt
Bravado, Int’l/Universal Music Group

“What sets Retail Monster apart is their tailored approach that each brand needs and the correlation to where its authentic fans are at. Retail Monster can help not only breathe additional breadth to the IP but also, ensure it becomes an evergreen."

Naz Amarchi-Cuevas, Chief Commercial Officer and Head of Marketing and Licensing
SYBO Games



We offer everything needed in a vertical licensing model, at a margin that is more advantageous than going direct.

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Our primary focus is long-term sustainability through brand, retail, and franchise marketing.

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We handle product development needs for both 2D and 3D product design oversights and approvals.

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Content Advisory

We build content, content proposals, and working with intellectual property owners to bring their properties to life.

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We offer best-in-class international expertise to help brands establish abroad as well as they have in their home country.

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Our sales team focuses on getting products placed at key retailers in the most efficient way.

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Retail Monster LLC has been nominated for Licensing International’s first ever Best Agent Award for the 2020 inaugural year!  We know we are just half of the equation, and thank our best-in-class partners for their amazing products and brands.

Latest News

May 9, 2024

Hidden Pigeon Company signs Retail Monster as global licensing agent

Jan 30, 2024

The strategic partnership tasks the studio with growing the Fuggler brand online, on-screen and in-game, across various digital platforms.

Sep 27, 2023

Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line


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