9 Story Brands has partnered with Retail Monster to support its franchise, content and retail sales and marketing efforts in the U.S. for its portfolio of children’s brands.
Retail Monster’s innovative licensing approach proved prescient in 2020. Client partners captured significant growth across omni-retail. Brand Licensing: Retail Monster’s globally recognized IP partners each debuted meaningful e-commerce & brick-and-mortar experiences, including a Walmart exclusive program that was the most-read Kidscreen story of 2020 that featured in-game marketing and digital unlockables; & promotional programs with Vlad & Niki that drove 200+ million views. RSM: Retail Monster delivered best-in-class programs for Crayola and Hasbro at Walmart, Target, CVS, Meijer, & more.
Video game publishers Gearbox Entertainment and 2K have detailed the debut consumer products programme to support the upcoming release of the new fantasy-based shooter game, Tiny Tina’s Wonderlands. Based on the character Tiny Tina from the popular Borderlands video game franchise, the new titles is set to launch on Playstation 4, Playstation 5, Windows PC, Xbox One, and Xbox Series X in early 2022.
“Tiny Tina’s Wonderlands,” the recently revealed fantasy game from Gearbox Entertainment and 2K set to launch in 2022, has announced its consumer products support program. “Tiny Tina’s Wonderlands” has onboarded a host of debut licensing partners across toys, collectibles, apparel, accessories, home goods, publishing and subscription boxes. The group is also exploring complementary categories and new partners to be announced soon. “We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” says Sean Haran, chief business officer, Gearbox Entertainment. “Expanding Gearbox’s IP outside of video games has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.” Debut partners include: Mighty Jaxx: Global stylized collectibles; Bioworld Merchandising: Apparel and home accessories; Dark Horse Comics; Funko: Pop! vinyl; and LootCrate: Dedicated “Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates. “’Tiny Tina’s Wonderlands’ is an exciting new world to play within, mixing high fantasy adventure with co-op, looting and a sense of humor that will be familiar to fans of Borderlands,” says Erica Hollinshead Stead, licensing director, Gearbox Entertainment. “Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create.”
Let playtime begin!YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.
Company will support SEGA Europe’s consumer products business at retail in the UK.