Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
The fabulous adventures of internet sensations Vlad & Niki land in the toy aisle as ZURU launches a complete unboxing experience with Vlad & Niki Superhero Surprise. Among one of the largest YouTube channels in the world, Vlad & Niki is ranked the #1 Boys Show and #2 Family Show with over 56 billion views and more than 90 million subscribers across 12 languages via their 15 channels.
CP growth for YouTube brands and older nostalgic IPs getting new content made some of the biggest headlines in kids entertainment news this year, and also attracted the most eyeballs. As 2020 draws to a close, we’re taking a look back at our top-10 Kidscreen Daily stories for the year. Coming in first by quite a margin was the news that mobile game Subway Surfers (pictured) would roll out an exclusive North American consumer products program at Walmart. With more than 2.7 billion downloads, the popular endless runner game grew its US retail presence with toys, apparel, accessories and home tech.
The agency – which has offices in the US and in London – aims to provide ‘one stop service management’.
Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.
Leading U.S. toymaker JAKKS Pacific, announced it has entered into a multi-year, global toy licensing deal with Electronic Arts Inc. (NASDAQ:EA) to create an exclusive toy line based on the popular, free-to-play battle royale game, Apex Legends™. JAKKS has secured the worldwide rights to manufacture, market, and distribute action figures and accessories, plush, role-play, toy weapons and blasters, with a first wave of collectibles launching at retail this October. The deal was brokered by licensing agent, Retail Monster.
Mobile game Subway Surfers is riding a wave into an exclusive North American retail program with Walmart. The Copenhagen-based game developer SYBO is growing the game’s presence in the US, with toys, apparel, accessories and home tech, which will be available in the retailer this summer.
The Emoji Company and Redbubble have partnered to curate expressive and iconic emoji-branded artwork and custom fan art, bringing emoji fans exclusive product that can only be found on the Redbubble marketplace.