Retail Monster secures first partners for Borderlands spin-off video game Tiny Tina’s Wonderlands

June 17, 2021

Video game publishers Gearbox Entertainment and 2K have detailed the debut consumer products programme to support the upcoming release of the new fantasy-based shooter game, Tiny Tina’s Wonderlands. Based on the character Tiny Tina from the popular Borderlands video game franchise, the new titles is set to launch on Playstation 4, Playstation 5, Windows PC, Xbox One, and Xbox Series X in early 2022.

The licensing programme around the hotly anticipated game is being led by Retail Monster who has already secured a host of strategically-chosen debut partners across toys, collectables, apparel, accessories, home goods, publushing, and subscription boxes. The group is also exploring complementary categories, with new partners to be announced soon.

“We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” said Sean Haran, chief business officer at Gearbox Entertainment. “Expanding Gearbox’s IP outside of videogames has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.”

Debut partners for the new video game Tiny Tina’s Wonderlands, include Mighty Jaxx for the global distribution of stylised collectables, Bioworld Merchandise for apparel and home accessories, Dark Horse Comics, Funko for a series of Pop! vinyls, and LootCrate for a dedicated Tiny Tina’s Wonderlands Crate.

“Tiny Tina’s Wonderlands is an exciting new world to play within, mixing high fantasy adventure with co-op, looting, and a sense of humor that will be familiar to fans of Borderlands. Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create,” said Erica Hollinshead Stead, director of licensing, Gearbox Entertainment.

Developed by Gearbox Entertainment, the anticipated ESRB rating for Tiny Tina’s Wonderlands is T for Teen.

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