News

Retail Monster UK eyes further growth for its portfolio

November 9, 2020

Ambitious Retail Monster has made a firm imprint in the UK market, and is eyeing up further growth for its portfolio of gaming, digital entertainment and lifestyle clients.

The agency – which has offices in the US and in London – aims to provide ‘one stop service management’. The European arm of the company is headed up by Gemma Witts, supported by Liesa Dornan as licensing director.

In the digital space, Retail Monster has seen significant growth in engagement for its brands in 2020. For example, Oddbods saw its viewership on YouTube grow by 2 billion in June and July, with a targeted retail launch being planned for SS21. In August, Subway Surfers exceeded 3 billion downloads, making it the most downloaded mobile game in the world. Alpha Group has recently launched the Subway Surfers toy range into Wal-Mart, Tesco, Asda, TRU Canada and Amazon, and Retail Monster is planning further category expansion in AW20.

In addition, the company has also successfully tapped the global fan base for Borderlands from Gearbox, building product ranges and promotions. Away from the gaming category, it has delivered fashion ranges for Cottonwood’s Find Me in Paris, the Shelby automotive brand and Chuggington.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

TAGS borderlands, chuggington, find me in paris, oddbods, retail monster, shelby, subway surfers, the alpha group

Read Full Article (Offsite)

Latest News

Nov 24, 2020

“Vlad & Niki” Partners with Entertainment Retail Enterprises (ERE) for Exclusive Fashion and Branded Merchandise Lines in North America

Read More...
Nov 9, 2020

Retail Monster UK eyes further growth for its portfolio

Read More...
Sep 15, 2020

Playmates Toys scores worldwide master toy for Vlad & Niki

Read More...

Extend your brand today!

Someone from our team will respond very soon.

Contact Us Today