Partner Spotlight

Playmates Toys Named Master Toy Merchandiser for ‘Vlad & Niki’

Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.

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JAKKS Pacific Tapped as Global Master Toy Licensee for Apex Legends

Leading U.S. toymaker JAKKS Pacific, announced it has entered into a multi-year, global toy licensing deal with Electronic Arts Inc. (NASDAQ:EA) to create an exclusive toy line based on the popular, free-to-play battle royale game, Apex Legends™. JAKKS has secured the worldwide rights to manufacture, market, and distribute action figures and accessories, plush, role-play, toy weapons and blasters, with a first wave of collectibles launching at retail this October. The deal was brokered by licensing agent, Retail Monster.

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Walmart rides Subway Surfers wave

Mobile game Subway Surfers is riding a wave into an exclusive North American retail program with Walmart. The Copenhagen-based game developer SYBO is growing the game’s presence in the US, with toys, apparel, accessories and home tech, which will be available in the retailer this summer.

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Emoji, Redbubble Curate Merch Marketplace

The Emoji Company and Redbubble have partnered to curate expressive and iconic emoji-branded artwork and custom fan art, bringing emoji fans exclusive product that can only be found on the Redbubble marketplace.

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