9 Story Brands Pacts with Retail Monster for U.S. Market

July 12, 2021

9 Story Brands has partnered with Retail Monster to support its franchise, content and retail sales and marketing efforts in the U.S. for its portfolio of children’s brands.

Through the partnership, Retail Monster is working with the 9 Story Brands team and U.S. retailers to create bespoke retail programs for Karma’s World. From 9 Story and Karma’s World Entertainment, the series is based on a concept created by Chris “Ludacris” Bridges and is slated to premiere on Netflix later this year.

Karma’s World is a coming-of-age story about a young girl finding her voice and using it to change her world. 9 Story Brands has already built out a roster of licensees for the property, including global partnerships with Scholastic and Mattel.

Retail Monster will also help support retail programs for such properties in the 9 Story Brands’ lineup as Colorforms, Ladybird Lu, Xavier Riddle and the Secret Museum and more.

Kyra Halperin, co-VP of consumer products for 9 Story, said: “Retail Monster’s experience of driving successful retail programs in the kids’ space is unrivaled. We are excited to collaborate on unique and innovative retail programs across our brands and offer additional retail support to 9 Story’s licensees.”

Michael Connolly, CEO and founder of Retail Monster, said: “Retail Monster takes a great deal of pride in partnering with world-class licensors on franchise development and retail activations. Our team could not be more excited to support 9 Story as we work together to drive truly unique retail executions for Karma’s World and more!”

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