Playmates Toys Named Master Partner for Youtubers ‘Vlad & Niki’

Retail Monster and Haven Global brokered a new deal for Playmates Toys to take the reins as the global master toy partner for Vlad & Niki.

The deal comes just four months after the popular YouTubers inked a deal with ZURU to create a variety of toys in select categories.

Playmates, best known for its long-running Teenage Mutant Ninja Turtles collection, will launch a full range of action figures, standard and deluxe vehicles, roleplay gear, and indoor/outdoor accessories next summer.

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