Toikido Names Retail Monster North American Agent for Piñata Smashlings

August 3, 2022

London, England — TOIKIDO (, a next-generation entertainment and toy company, announces their most recent partnership with Retail Monster LLC, a leading Brand Extension and Licensing Agency, to establish their newest brand Piñata Smashlings as North America’s next big collectable-driven brand.

“Darran and the TOIKIDO team are renowned for their innovation across the entertainment and toy landscapes, and with Piñata Smashlings, TOIKIDO is poised to take the industry by storm again with the wonderfully unique and cheeky world of characters. Our team is eager to introduce the licensing and retail communities to the Piñataverse,” said Colin McLaughlin, VP of Licensing & Sales.

“The bright fun world of Piñata Smashlings is set for a multiplatform release in 2023. We have launches planned in toy, trading cards, gaming, animation, live events, and more. Retail Monster has proven again and again to have an eye for emerging, on-trend IP. We’re thrilled to partner with the team and their best-in-class retail, licensing relationships on what will expect to be a smashing success.” said Darran Garnham, Founder & CEO TOIKIDO

For business enquiries for the U.S. and Canada please contact Colin McLaughlin (

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