Retail Monster to Rep Afro Unicorn
9 Story Brands and Retail Monster Ltd. are pleased to announce the expansion of the global licensing program for their new animated series Karma’s World from Karma’s World Entertainment and 9 Story Media Group. New partners in the UK include KIDdesigns (Consumer Electronics), Poetic Brands (Apparel, Outerwear and Swim), Cooneen by Design (Nightwear and Underwear), Roy Lowe & Sons Ltd. (Hosiery) and Egmont (Magazines, Colouring and Activity Books). The new UK partners join a growing list of licensees for Karma’s World which include Mattel (global toy), Scholastic (global publishing) and Universal Music Group (global music), as well as Isaac Morris Limited, Hybrid Apparel, Franco Manufacturing Co., Crayola and many others in North America which were announced in fall of 2021.
WarnerMedia Kids also acquired the library of Vlad & Niki, a hit series on YouTube featuring brothers who are eight and six years old.
Retail Monster’s innovative licensing approach proved prescient in 2020. Client partners captured significant growth across omni-retail. Brand Licensing: Retail Monster’s globally recognized IP partners each debuted meaningful e-commerce & brick-and-mortar experiences, including a Walmart exclusive program that was the most-read Kidscreen story of 2020 that featured in-game marketing and digital unlockables; & promotional programs with Vlad & Niki that drove 200+ million views. RSM: Retail Monster delivered best-in-class programs for Crayola and Hasbro at Walmart, Target, CVS, Meijer, & more.
Renewed agreements range across categories including sleepwear, fabric, apparel and cake decorations to name a few.
Video game publishers Gearbox Entertainment and 2K have detailed the debut consumer products programme to support the upcoming release of the new fantasy-based shooter game, Tiny Tina’s Wonderlands. Based on the character Tiny Tina from the popular Borderlands video game franchise, the new titles is set to launch on Playstation 4, Playstation 5, Windows PC, Xbox One, and Xbox Series X in early 2022.