International deal negotiated by Retail Monster and Haven Global.Playmates Toys has secured the worldwide master toy rights for sibling YouTube stars, Vlad & Niki.The international agreement was negotiated by Retail Monster and Haven Global.
Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.
Retail Monster has climbed aboard a growing consumer products programme for the popular video gaming franchise, Borderlands is it prepares to bolster its partner line-up ahead of the release of Borderlands 3 later this year. Retail Monster will act as licensing agent alongside Gearbox Software and 2K to support the retail and consumer products strategy for the venerated franchise with a multi-category programme that will span toys and collectables, apparel, home goods and more.
The Emoji Company and Redbubble have partnered to curate expressive and iconic emoji-branded artwork and custom fan art, bringing emoji fans exclusive product that can only be found on the Redbubble marketplace.
Retail Monster and Haven Global brokered a new deal for Playmates Toys to take the reins as the global master toy partner for Vlad & Niki. The deal comes just four months after the popular YouTubers inked a deal with ZURU to create a variety of toys in select categories. Playmates, best known for its long-running Teenage Mutant Ninja Turtles collection, will launch a full range of action figures, standard and deluxe vehicles, roleplay gear, and indoor/outdoor accessories next summer.