“Tiny Tina’s Wonderlands,” the recently revealed fantasy game from Gearbox Entertainment and 2K set to launch in 2022, has announced its consumer products support program. “Tiny Tina’s Wonderlands” has onboarded a host of debut licensing partners across toys, collectibles, apparel, accessories, home goods, publishing and subscription boxes. The group is also exploring complementary categories and new partners to be announced soon. “We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” says Sean Haran, chief business officer, Gearbox Entertainment. “Expanding Gearbox’s IP outside of video games has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.” Debut partners include: Mighty Jaxx: Global stylized collectibles; Bioworld Merchandising: Apparel and home accessories; Dark Horse Comics; Funko: Pop! vinyl; and LootCrate: Dedicated “Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates. “’Tiny Tina’s Wonderlands’ is an exciting new world to play within, mixing high fantasy adventure with co-op, looting and a sense of humor that will be familiar to fans of Borderlands,” says Erica Hollinshead Stead, licensing director, Gearbox Entertainment. “Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create.”
Let playtime begin!YouTubers Vlad and Nicki, who reach more than 66 million viewers on their English channel, debuted their very own official toys this month, featuring collaborations with ZURU Toys and Playmates Toys.
Mattel inked a multiyear global licensing deal to roll out a full range of toys inspired by Karma’s World, the new CG-animated series created by Chris “Ludacris” Bridges (The Fast Saga, Crash).
The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.
Company will support SEGA Europe’s consumer products business at retail in the UK.
The agency – which has offices in the US and in London – aims to provide ‘one stop service management’.
International deal negotiated by Retail Monster and Haven Global.Playmates Toys has secured the worldwide master toy rights for sibling YouTube stars, Vlad & Niki.The international agreement was negotiated by Retail Monster and Haven Global.
Playmates Toys has signed a worldwide master toy merchandising agreement with sibling global YouTube superstars Vlad and Niki. The Playmates Toys product line for “Vlad & Niki” launches summer 2021 and will include action figures, standard and deluxe vehicles, bundled sets, role-play gear and indoor/outdoor accessories. The international agreement was negotiated by Retail Monster and Haven Global.
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